focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Combining established research on what makes babies happy with the results of infant focus groups, the catchy melody, walking bassline and playful lyrics are almost hypnotic, stopping nascent meltdowns in their tracks. — Oscar Holland, CNN Money, 17 Oct. 2026 These focus groups with swing voters are conducted every month in battleground states across the country. — Ashley Lopez, NPR, 15 Oct. 2026 Anonymous quantitative surveys can identify patterns across teams, functions and organizational levels, while confidential qualitative interviews or focus groups can reveal the experiences and organizational conditions behind those patterns. — Gwen Mdinaradze, Forbes.com, 6 Oct. 2026 That same survey conducted a follow-up focus group after the 2024 election. — Chase Strangio, Time, 30 Sep. 2026 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 20 Oct. 2026.

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